by admin | Jul 31, 2020 | SEO
The latest update on Screaming Frog, one of our must-have SEO tools, has gotten us excited. Screaming Frog is a crawling tool that works similarly to how search engine spiders work. If there are pages that aren’t discovered or resources missing from the crawl data, you can consider search engines to be seeing your website in a similar way.
We use Screaming Frog on every SEO project we manage. It’s so powerful that probably half of the information you need to complete a Technical SEO audit can be taken from it. However, 1 important element of SEO that it can’t help you with is auditing the Content quality. To review content before we publish, we commonly use Copyscape and Grammarly. There are also free tools online that you can use to check duplicate content such as Duplichecker, Small SEO Tools, and Internet Marketing Ninja. Free tools have a limit on the number of times you can use them in a day so I would recommend finding other tools available online by using the query “duplicate content checker” on Google. These tools can allow you to either enter the URL to check the content on a live page or paste the content you are planning to publish. Obviously, using free tools will work if you only need to check a few pages.
For digital marketing agencies such as us, we need to work with a number of clients, manage several websites, and deliver reports on time. Hence, we always strive for efficiency while maintaining quality work. With Duplicate Content and Grammar & Spelling features added on Screaming Frog, it would mean less time we need to spend on checking these factors page by page. So, how do the new features work? Let us show you the results we got after testing our own website www.annelledigital.com.
From the Overview tab on the right-hand side, we scrolled down up to the end to see the new ‘Content’ section. You will see that there aren’t any Exact Duplicates nor Near Duplicates issues found. There are 3 Low Content Pages while 42 Pages considered to have Spelling Errors and Grammar Errors. The 42 pages with spelling and grammar errors are all the live pages we have so this looks concerning to us at first. So, what is wrong?
To know exactly what the issues are, we clicked on the elements identified with issues. From the screenshot above, Spelling Errors under the Overview tab was selected. The upper window will then show the list of pages with errors. We selected the first page which is the homepage to investigate further. At the lower window, we clicked on the Spelling & Grammar Details tab and then the information about the issues will appear. Not seen on the screenshot since the detailed tab has been scrolled to the right, it’s been flagged that we have been using the words “Annelle” instead of “Anaelle”, “YesStyle” instead of “Restyle”, and “RENCE” instead of a bunch of recommended words by Screaming Frog such as “Hence, Fence, Pence, Rene, Renee, RENFE, Recce, RE NCE, Reece, René, Renée”. These 3 flagged words are not errors since “Annelle”, obviously, is our company name, while the other 2 words are placed on the testimonial section: “YesStyle” is one of our client’s company name and “RENCE” is the name of the founder of our other client. Getting these kinds of results may be frustrating to some but take note that this can happen no matter what content checker you use for the first time. Configuring a paid content checker tool is a common practice for it to understand how the content on the website is written, preferences of the webmaster, what the branding rules are, etc.
If we ignore the aforementioned issues, we’ll be left with 2 errors. Going back to the Screaming Frog screenshot above, you will see that “now, and” in the lower window section is selected. The specific details about the errors are on its right. You’ll see that what’s wrong with the sentence is the missing comma (,) between “now” and “and”. The other error “mind, but” is a similar issue. Screaming Frog is suggesting for us to add a comma between “mind” and “but. It is a relief to know that there aren’t any critical errors found on our site. Whew.
Finally, if you want to prevent some errors from coming up again on your next crawl, there’s a feature on Screaming Frog that you can set to ignore words. To get to the Dictionary screen as shown on the image below, go to Configuration, Content, Spelling & Grammar then click on the Dictionary tab. Add the words you want Screaming Frog to remember to ignore, click OK to save, and then you’re all set.
The new content features are not the only thing added to Screaming Frog on their version 13 release. To know all the updates, you may visit their blog.
by admin | Jul 22, 2020 | SEO
In February 2000, Jennifer Lopez wore a green Versace dress at the Grammy Awards. It caught the world’s attention that many online users have tried searching for it on Google.
Image from Google Blog post “18 years after Google Images, the Versace jungle print dress is back”
Google has written in one of their blog posts that, “back in 2000, search results were still just a list of blue links. When the Search team realized they weren’t able to directly surface the results that people wanted—a picture of Jennifer in the dress—they were inspired to create Google Images.”
Former Google CEO Eric Schmidt wrote in Project Syndicate in 2015 “When Google was launched, people were amazed that they were able to find out about almost anything by typing just a few words into a computer. The engineering behind it was technically complicated, but what you got was pretty rough: a page of text, broken up by ten blue links. It was better than anything else, but not great by today’s standards.”
Screenshot from Project Syndicate
The event broke the internet 20 years ago. Due to overwhelming search queries from online users that brought a dramatic turn of events to the fashion industry, the dress was declared as one of the fashion legends. Everybody wants to see and grab the picture of the iconic green Versace dress that Jennifer Lopez wore that night. Google co-founders Larry Page and Sergey Brin wanted to give the users exactly what they wanted. They were inspired and reiterating to make this possible. Hence, Google Image Search was born.
At Milan Fashion Week held in 2019, Google reunited with Donatella Versace to commemorate the historic moment in fashion and Google. The show ended with the Google Image search field on the screen showing a command, “Okay Google, show me the real Versace jungle dress,” and then J. Lo appeared wearing a revamped version of the iconic green dress. The Milan Fashion Week was successful and undoubtedly has become one of the most Googled events in 2019.
Sources
18 years after Google Images, the Versace jungle print dress is back by Vincenzo Riili. Published on Sep 21, 2019.
The Tinkerer’s Apprentice by Eric Schmidt. Published on Jan 19, 2015.
by admin | Jun 11, 2020 | Business
Once every couple of years or so, something happens that forces the entire world to adapt to a “new normal.” A few years ago, when a rising number of consumers started using mobile devices and smartphones, businesses had to work on their website’s mobile compatibility. These days, amid a global pandemic, companies have to create new strategies to adapt to another norm. While no two businesses are alike, there is still a lot we can learn from automation, digitalization, and promoting a work-from-home setup.
COVID-19 Forces Global Community Lockdowns
In the first two quarters of 2020, countries from all over the world have enforced community quarantines and lockdowns. Factories, non-essential businesses, and other companies shut down to prevent the rapid spread of the Novel Coronavirus or COVID-19. Some people quit their jobs due to accessibility and transportation issues, and businesses were forced to take a break.
With everything happening, business owners and employees from all sectors are wondering about the coronavirus impact to the future of work. If you own a company considered to be non-essential in the economic operations, you will benefit from having a work-from-home setup like the Annelle Digital team.
As a digital company, we specialize in helping businesses with SEO, digital marketing and social media, which is badly needed right now. Check out how SEO can help businesses during the Coronavirus pandemic.
Aside from our services, our company values the importance of remote work. We are sharing our steps and project management solutions; you can study to see if these can work for your company.
Annelle Digital Remote Work Solutions
Governments have urged the private sectors to come up with logistics solutions for the post-lockdown lifestyle. Multiple industries know that work from home is the new normal except for factory-based operations and other location-dependent jobs.
Here are a few things that our team did during the pandemic:
Upgrade your Project Management Systems
Project management is an integral part of the creative and administrative process, so you need to have a system in place for this. Your project manager can take the lead on this and customize your procedures according to your business needs. A lot of digital solutions such as Google Drive, Trello, and Zoom have made project management and team collaboration easier.
To be more specific, you can improve your systems through:
- Delegating tasks – Ensure everyone in your team has his/her fair share of work to be efficient. If one member has too much work to do, it could create a bottleneck and delay projects, so you have to make sure your team members contribute equally.
- Organizing deliverables – State and clearly outline the tasks, including the members responsible for each step. You can use a team collaboration tool like Buckets or Trello and assign specific colors for items and members.
- Setting timelines – Each step on the fulfillment process needs to have an updated timeframe. Some applications can automate deadlines and send notifications to your employee’s phone, while some can’t. If you’re using apps that don’t have notification capabilities, you can have your manager create a project timeline.
- Consistently communicating – One of the critical things to do when you’re working online is to ensure proper communication flow. Social media websites like Facebook and LinkedIn can help you in the direct messaging of your employees. If you have communication programs like Slack and Discord, you can also create groups and share files quickly. Some messaging apps also provide notification options so that the employees won’t miss a target date.
- Accomplishing deliverables before the deadline – Since the entire workforce is not in the same building, there are possibilities of untoward incidents and technical issues. Therefore, you should adjust the timeline to at least a week before the actual deadline. This technique holds a similar principle to setting your watch ten minutes in advance so you won’t be late.
We were able to adapt quickly because our team has tenured professionals with work-from-home experiences. If your workforce is not used to remote work, you should consider holding a one-hour Zoom or Hangouts conference to teach your younger and newer employees how to use and update the technologies you want to utilize during the COVID-19 adjustments.
Adapt technology-assisted processes
Remote work has been around for almost as long as the Internet existed. If your company needs anything automated or organized, chances are that there is already an app for that. While more general software can’t be customized to fit your specific needs, you can always find a combination of apps that can work well together.
Google-based business solutions are beneficial because they are compatible with almost all programs currently available. If some of your employees don’t have desktops and only rely on smartphones, find mobile-integrated software.
Provide for employees
Some households don’t have access to the Internet or have laptops, so it’s essential to know which team members have a suitable work-from-home environment. If most members of your workforce have their own remote office, you can lend some of your company equipment and give cash aid to those that don’t. Besides productivity support, you can also incentivize your workers by helping them in the form of perishable goods and other necessities.
Above all, provide kindness and understanding when some employees don’t perform as well as before. This crisis has affected all sectors, and some people can’t handle the situation as well as others. Your team will look up to you for stability and guidance as a leader, so be there for them.
Prepare for the New Normal
According to health experts, the COVID-19 pandemic is far from over. Some countries have gotten more waves of contaminations, so it’s safe to assume that the new normal will be our standard for the next couple of months to years. The sooner you and your company can adapt to the new norm, the sooner you can stabilize and earn profits.
2020 has presented companies with a brand new opportunity to be resourceful and creative in their business approaches. Annelle Digital has adapted to the new remote work setup, and our company is dedicated to helping businesses with their much-needed digital campaigns. The most important takeaway from all of this is that we now have the tools and applications to take our processes digital. Don’t be afraid to experiment until you find the most suited one for your company.
by admin | May 11, 2020 | Business, SEO
In the first quarter of 2020, the Novel Coronavirus or NCoV-19 has single-handedly forced the shutdown of operations and businesses on a global scale. As citizens and locally-based businesses retreat into the comfort of digital platforms, some companies have to reevaluate their business plans and competencies.
With over 2.6 million positive cases worldwide, countries, economies, and the daily way of living have been effectively disrupted. There is a reverse on globalization as airports, seaports, and other points of entry are shut down. In this article, we will talk about how the Coronavirus is affecting businesses and how Annelle Digital search engine optimization or SEO strategy for Covid-19 can help companies worldwide. Read on to find out more.
Coronavirus Pandemic Affecting Businesses
Engine conducted consumer research based on the current behavior of customers, and it has shown promising results for digital businesses. Eighty-eight percent are growing concerned about the Coronavirus health threat; however, this also presents a silver lining and opportunity for businesses. Social distancing means that most transactions won’t be in malls, stores, and coffee shops but the digital space.
In the survey, there has been a surge in online shopping by around 42% of the 1,000-person control group. The plus side is that more customers will find their way into your website and company. On the flip side, global companies will be looking for better ways to land clients. This generally means that you will get buried in their campaigns if you don’t look for a way to raise your company’s metrics and stay competitive.
Search Engine Optimization Advantages for Businesses During Pandemic
The pandemic has caused lockdowns and home quarantines all over the world. The operational countries have eventually succumbed to the need to adapt as the virus takes more victims globally. Businesses will need digital marketing methods more than ever, and search engine optimization is at the top of the list.
Here are some of the advantages of continuously deploying SEO strategy during Coronavirus pandemic:
1. People are more dependent on digital platforms
The digital space is the safest and most reliable platform for communication, collaboration, and productivity. Most traditional businesses have resorted to setting up shop online, and SEO ensures that your company can contend with the other corporations.
A common misconception is that businesses shouldn’t fret or just let the natural search engine take its course. You can see the importance of SEO in Covid-19 when you notice that you check your brand’s keywords, but other companies are taking the top positions of search results. Your competitors could end up landing your clients because of their search engine campaigns.
2. Cost-effective methods
Among all the platforms, the digital space is the most affordable. You don’t need to spend as much as you usually do on traditional methods. SEO can drive your profits up with relatively limited spending by using search engine principles and best practices.
Annelle Digital can take your functioning website and check it for possible flaws and search engine optimization issues. The company is working round-the-clock to provide high-quality digital marketing services to businesses across all industries.
3. Creates consistent long-term growth
Perhaps one of the most important benefits of search engine optimization is its long-term effects. It’s also better to start expanding these strategies and campaigns while other companies are immobile and coping with adjusting to the pandemic. Your SEO efforts will reward you even after the Coronavirus pandemic is done as long as you continue investing in your search engine campaigns.
A major advantage of deploying SEO strategies is that it lasts for a longer time than most digital marketing methods and advertisements. If you start now, your company will build a digital marketing foundation for the coming months. Having SEO strategies will help you stay competitive on digital platforms where more people are working and searching for things to buy. If you supplement your search engine tactics with a solid social media campaign, you’ll reap the benefits in the months to come.
4. Top of Mind advantage
Search engines are the perfect place to gain insight and new information. Because of this, people who utilize search engines rely on the latest data they acquire. The searchers will remember your company when they think of a particular product or service, and they find your business on the first page of the search engine results.
Alternatively, if they don’t see your website within the first few pages, you lose your credibility as a reputable company. With no prior knowledge or information, search engines allow you to make an excellent first impression and secure the “Top of Mind” spot.
5. Reinforces authority and expertise
Another importance of SEO in Coronavirus pandemic is the promotion of your knowledge and professional prowess. Your ranking in the search results will strengthen your reputation and power. As mentioned earlier, if you rate higher than your competitors, then customers will trust you more than the rest. This attribute is especially important during times when spending and mobility are limited.
6. Fresh customers waiting to spend
More people have idle time because of the elimination of travel time for jobs and the closure of some industries. As more employees work from home, it presents a unique opportunity of having at least 3 or 4 saved time every day while earning the same income. Because of this, more people are willing to spend money online.
7. Information is the most crucial resource in 2020
Communities are on lockdown, and people are turning to their computers and mobile devices for information. When you offer hyperlocal services such as deliveries, you can use the keywords plus add your area and delivery or delivery and area (like phone accessories Arizona delivery or phone accessories delivery Arizona).
Image from Google blog
Aside from that, Google is considered one of the most authoritative sources of information online. It’s essential to have a business profile for credible local search engine optimization practices, and it’s even more important to do it right the first time. Google My Business profile is a sure way to gain local patronage and it helps you coordinate better with your customers because you can set announcements, operating hours, and add your contact details.
The Bottomline
Annelle Digital remains positive amidst the COVID-19 threat. Global businesses need to find ways to survive with malls, salons, and other non-essential or non-critical establishments. While most services and entertainment businesses are on hold, companies have relied on innovative ways to continue their operations. You should proceed to adapt and innovate to guarantee your company’s success even after the pandemic is over.
by admin | Apr 20, 2020 | Business
A wedding is one of the most sacred and fundamental ceremonies celebrated in a person’s lifetime. People often spend thousands to make the occasion memorable and everlasting, so they hire the best coordinators, suppliers, and professionals in the industry. The event wouldn’t be complete without the videographers and photographers making the memorabilia.
Bethena Aundrea Films, our client, is one of the professionals that make sure every event is unique and unforgettable, and we wanted to capture the essence of their service on their website. In this case study, Annelle Digital did a website redesign campaign for a Philippine-based wedding video company, Bethena Aundrea Films.
It was a fast-paced project from conceptualization to implementation, headed by our Digital Marketing Manager, Jenna Gabat. The client was satisfied by the fast turnaround time and accessible communication with Annelle Digital throughout the entire process.
Read on to find out more about the business and the web design we did for them.
Bethena Aundrea Films
The Bethena Aundrea Films company captures the joy and delight of nuptials, founded by Rence Bautista, a wedding photographer since 2012. Rence established the company in 2015 and named it after his firstborn child, Bethena Aundrea, who serves as the primary inspiration for high-quality service. Since then, his team of graphic professionals has had great feedback from all its clients and guests.
Bethena Aundrea Films specializes in same-day edit videos, primarily entertaining wedding photography and videography. However, over the past years, they have also built an impressive corporate portfolio accommodating launching events and special programs. With this powerhouse team of professionals, they needed a great web design to boost their search engine visibility.
With an experience of over five years in the wedding and corporate industries, the company believed that it needed a website redesign to complement the new logo and simplify the contents, making them more appealing.
The Requirement
The client wanted to improve the company’s branding and revamp the existing website to match the new logo. Bethena Aundrea Films website redesign centered around improving the current theme to better suit the improved branding. The only goal is creating a site that looks well with the modified logo.
Annelle Digital discussed the project scope and provided a study that immediately got support from the company. It was a quick process from idea submission to output, with only one submitted proposal to final design approval. Jenna Gabat, our Digital Marketing Manager, designed and presented the accepted and realized idea. Annelle Digital team was able to finish the entire project in less than a week.
Previous and Redesigned Website Comparison
The new design capitalizes on the luxurious feel of the new logo. The entire concept, improvement and implementation process took less than a week. There were minimal revisions during the execution supervised by Jenna Gabat, which accounted for the quick turnaround rate.
Here are the comparisons from the former website:
Before After
Homepage
We modified the old site to have an updated and responsive design. An appealing addition to the home page is the testimonial snippets at the bottom, which are more attractive compared to the previous text-only testimonials.
About Us
To increase the attention of the company’s founder, we designed the page to have a single image. This kind of layout has improved the attraction ability of the page, and it centers on the company’s story.
Videos
The previous design had too many subcategories. The client wanted to reduce them to only two major categories: Wedding and Corporate.
Rates
The centered texts allow the prices to be more visible and apparent. The new colors allow the “Reserve Now” and “Enquire” buttons to stand out.
Blog
To emphasize the blocks of blog content, we utilized the color black. The rectangle layout allows the web owner to add highlight photos that can supplement the title.
Contact Us
We changed the plain white backdrop to the new brown background. The contrast between the brown, pink, and white allows the “Contact Us” button to stand out better.
Web Design with Annelle Digital
Annelle Digital offers holistic business services to companies from all over the world. We have a track record of providing high-quality SEO, content, web design, and digital marketing solutions. Our team of professionals can achieve all of your digital business goals, and we can customize your campaign to suit your brand.
If you’re struggling to generate quality traffic, and you need help in having a high search engine ranking, our experts can help. Contact us for an appointment today.
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