by admin | Mar 5, 2020 | Business, SEO
Search Engine Optimization or SEO is the process of having your website rank high in search engines. This method is crucial because it helps your site become more visible to potential clients and customers. Most visibility leads to better traffic quality, and it can invite curious users that are looking for answers that your business can provide.
It’s safe to say that a website is your portfolio and digital home. Even when you have multiple social media pages, you will still need a website that contains everything you do. Before you start thinking about your website’s designs and outreach methods, you should consider your digital strategy by getting an SEO consultant or agency.
This article will talk more about search engine optimization consultancy, and how you can find the right SEO consultant through basic questions.
Search Engine Optimization Consultancy
A search engine is a program that looks for websites based on corresponding keywords and keyphrases. It has crawlers that go through every text from every site on the world wide web. The search engine then publishes the results according to the relevance of the input. Search engine optimization is the system that ensures you rank high and favorable to search engines.
The entire search engine optimization process is technical and time-consuming to do on your own, which is why you need an SEO consultant instead of having an entire department. Most SEO consultants and agencies can do a variety of SEO-related tasks.
While you’re looking through prospective SEO consultants, the first questions will be crucial to selection.
How to Find the Right SEO Consultant
An SEO consultant can help you make or break your web presence and your business. Hiring an SEO consultant should involve asking the right questions. In this way, you won’t run into substantial SEO problems in the future.
Here are the key questions you have to ask your prospective search engine optimization consultant:
1. What should I include in my business value proposition?
A strong signal of any business comes from a strong value proposition. That’s why asking an SEO consultant’s insight about your business value proposition is essential. It’s what sets your business apart from your competitors. If the SEO consultant doesn’t even know what a business value proposition is, then it’s a sign that he or she doesn’t have a strong marketing background.
Your SEO consultant should also ask you about your current business value proposition. Answers that coincide or match have higher chances of success. That’s why you have to be keen in choosing an SEO consultant; as one who comes from a trusted and experienced SEO company will have clear objectives and plans even before you start talking.
2. What does an excellent sales cycle look like?
A good SEO consultant knows the importance of internet marketing in customer acquisition. Depending on your brand and niche or industry, an ideal sales cycle means generating more traffic, leads, and sales. An SEO consultant who knows the worth of a new customer would help you with effective budgeting and developing a good business plan.
Choosing someone who knows well about your niche will likely do more for your business. It is because a specialized SEO consultant already knows your niche’s sales cycle, what customers expect and demand, and what makes them frustrated to leave a website. Not knowing a sales cycle could be a red flag that your SEO consultant has limited knowledge of sales.
3. What is online marketing’s level of success?
In the search engine optimization equation, a brand or business’s online history is crucial. Google and search engines take a website’s age and other factors as consideration. Asking this question will help you create a better perspective as to what the SEO consultant can foresee and contribute to the greater good of your company.
An SEO expert with the best combination of online marketing strategies can bring more benefits to your website and your overall business. While social media marketing, email marketing, and content marketing are some of the best ones, you can never be sure what will work for you if you haven’t tried them yet.
That’s why an experienced SEO consultant can help shed light on the shadowy parts of online marketing you haven’t explored yet so you can attain success the first time.
4. What should our short-term and long-term goals be?
Always bear in mind that search engine optimization is for a long-term investment. Asking this question to your prospective SEO consultant will help you understand how the SEO services offered can influence and align with your business’s goals.
If your SEO expert is telling you that you will reach the first rank in one month, then you should reconsider working with that person. He or she may be using blackhat SEO tricks, which might have you at the top of the ranks at the risk of getting banned permanently by search engines.
The search engine optimization consultant can give you a realistic overview of the project. You can talk about your business goals and ask the expert about its feasibility. If you’re currently on the second page of a particular keyword, you might get to the first page after a few months. Depending on the SEO efforts that you want.
5. Can I see client projects with the best results so far?
Every successful SEO companies have a long list of satisfied clients. Since search engine optimization is a long-term commitment, you should find the consultant or expert that has proven results. Without these testimonials or satisfied clients, you might be putting your money in a company that can’t guarantee your expected outcomes.
If you’re the consultant’s first customer, you won’t have a solid campaign, but you can bargain for cheaper service charges.
Final Thoughts
There are a lot of SEO companies and agencies available all over the world. Having the right questions will make you more confident in your decision. This way, you can choose the best SEO consultant that will help you achieve your goals. Be in full control and arrange an SEO consultant who can bring out the best of your brand.
by admin | Oct 20, 2019 | Events
Established in 2018, Annelle Digital has opened its doors to clients from around the world. In the spirit of global competence, our company celebrated its first year anniversary with a trip to Singapore. The team spent 4 days and 3 nights in Singapore from August 30 to September 2, staying at the Imperial Fragrance Hotel in Kallang.
The company sponsored the Universal Studios Singapore tickets, flight tickets, and accommodations for the team members. Our employees had the option to take their family with them, and they brought their children with them to share the experience.
Let’s take a look at their time in Singapore!
3-Day MRT Tourist Pass
To save time from lining up and buying tickets or topping up cards, the Annelle Digital team opted for the Singapore Tourist Pass Plus. It’s a baby blue card that allows you to ride an unlimited number of times for 3 days. They bought the passes because they wanted to rush in and out without lining up or running out of credits midway.
Imperial Fragrance Hotel
The first stop was the Imperial Fragrance Hotel in Penhas Road. From Changi Airport, they took an MRT to Lavender (green route) and walked from the station to the hotel. They stayed in a family suite.
They had dinner at the food place near the MRT station. There were no pictures of the food because the place had a strict no photography policy.
Little India
Little India is a place where the food and culture of India are celebrated. It is found in the heart of Singapore and can be easily accessed through the Little India MRT station (green route). Little India is a colorful place that has murals and a lot of other photo-worthy locations. The Annelle Digital team got the chance to buy souvenirs, and experience the delight of Indian food.
Chinatown
Chinatown is another cultural place that includes Chinatown Food Street and has restaurants that serve traditional food staples like noodles, satay, and Hainanese chicken rice. There were also souvenir shops sprawling around the area. The team took pictures of the food tasting.
Bugis
Bugis Street is said to be Singapore’s most iconic place and has a lot of significant history to boast. This area used to be the Red District before WWII. You can also find the famous Bugis Street Market here and is said to be the largest, cheapest and best places to go shopping in Singapore. They bought souvenirs there and a lot of other affordable products.
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Merlion
A Merlion is known to be the official mascot of Singapore, showcasing a mythical creature with a lion’s head and fish’s body. The huge Merlion statue is a tourist attraction and can be found in front of Marina Bay. The team enjoyed the beautiful sunset view of Marina Bay, eating ice cream while watching the Merlion fountain.
Gardens by the Bay
Gardens by the Bay is a nature park and spans over 250 acres. They are also known as one of Singapore’s top attractions. It includes a Cloud Forest, Flower Dome and often depicts a mini-city filled with lush botanical.
The team visited the Gardens by the Bay that Saturday night, chancing upon the Mid-Autumn celebration and display. Aside from the colorful sculptures and lanterns, there were presentations, plays, songs, and dance. They also watched the lights and sounds display.
Universal Studios Singapore
Sunday morning, the team headed to Sentosa for the USS. Universal Studios Singapore is on the topmost floor of the Resorts World Singapore in Sentosa. USS had themed parts of the area like Hollywood, New York City, Sci-Fi City, Ancient Egypt, The Lost World, Far Far Away and Madagascar. The team purchased the unlimited photo booth ticket for memories.
Flight Home
After spending the weekend in Singapore, the team members prepare to go home to their respective cities. They had the chance to see the HSBC lights and sounds show at the Jewel in Changi Airport before boarding. It was a magical end to a fun-filled weekend.
Thank You
Our company would formally like to thank everyone who has been a part of our journey. We are always striving to create better services and help more businesses to reach their goal. Our grit and dedication are reflected in our appreciation for quality service. We look forward to working more with you!
by admin | Jun 9, 2018 | Business
One of the main reasons why businesses moved into digital is that necessary marketing tools can be low-cost and accessible. In fact, when entrepreneurs started exploring the platform, many were told that, when equipped with basic knowledge of SEO and content marketing, digital marketing campaigns can easily be a one man’s job.
That, in all honesty, is not untrue. Digital marketing campaigns can indeed be done by entrepreneurs themselves, but there are risks. And we believe these risks are far greater than the time and resources they save from not extending their need and hiring a team of experts.
Here are four main things that entrepreneurs avoid when they hire a digital marketing agency:
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1. Unintended Deprioritizing Operations
As most entrepreneurs can attest to, managing a business can already be a struggle. When they attempt to put more on their plates and start managing their own promotions and marketing campaigns, eventually, the priority and focus will shift: should they be investing more time on marketing since they are emerging, or should they be focusing on operating the business more? There is a reason why huge corporations have different vice presidents for marketing and operations. Both are equally important, and both tasks cannot be effectively and efficiently done by the same person.
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2. Wasting Time Testing Waters
Without prior knowledge and experience, entrepreneurs tend to actually spend more time and resources testing every tool promoted in different forums or by industry colleagues; in order to learn the most fitting tool for their business needs.
An experienced and capable digital marketing agency with a good track record would know the most apt and effective tools and processes to utilize. This not only saves time, but it straightforwardly lays down expectations and a working timeline that ultimately benefits the business, and leaves the entrepreneur only in the role of a decision-maker.
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3. Producing and Reading Useless Analytics
This is probably the biggest risk of all. If an entrepreneur, without the necessary understanding of marketing ins-and-outs, heedlessly formulated his own metrics to measure a campaign’s effectiveness, it is safe to assume that his analysis of results would not be sound as well.More concerning than that is its eventual impact: he will then reference his analysis in finalizing decisions in human resources, branding, and product and service development. This unknowingly might bring the business on the opposite path to growth.
Regardless of what others say in the industry, it is, therefore, more effective and (cost-) efficient to hire a digital marketing agency. The best choice of digital marketing agency should not only follow-through with their deliverables, but also be able to commit to their clients’ needs, and intelligently forecast trends and produce materials that will help the business in the long run.
We, at Annelle Digital, are confident in our capabilities in helping your business grow now and in the near future. Get in touch with us to see if we are the right fit for your digital marketing needs. Say hello at info@annelledigital.com.
by admin | Jun 9, 2018 | Business
If you have taken the first step in going digital today, congratulations! Some may think that you are already late to the game, but remember the saying, “The best time to start was years ago, but the next best time is today”? What matters most is you have taken the first step in taking your business to a more modern (and exciting) platform.
As we are very excited for you, we have compiled basic things to expect and look forward to now you are going into digital:
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Depending on your market, you should still invest in traditional marketing
First and foremost, you have to remember that in marketing and advertising, there is no one-size-fits-all. Different objectives warrant different strategies. Different strategies need different tools.While most users today, regardless of age and class, tend to have access and consciously look into online reviews or peer recommendation, there may be segments of your market that opt to not be active in digital. If your market involves mothers of toddlers who allot time for social media yet are avid audience members of a show, digital marketing strategies and traditional marketing strategies should go hand in hand.
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It can actually be cheaper than traditional marketing
One myth that surrounds digital marketing strategies is that it extremely costs less than traditional media. Digital platforms are cheaper to organize campaigns on, compared to the tedious process of media buying and placements on television, radio, and film. Small entrepreneurs, even high school kids, are able to start a campaign using Facebook Ads for just $5 USD. However, producing content can be of similar cost. For example, if you need a poster, similar to traditional, you need to outsource a graphic designer. With videos, you need to outsource a production house. But with tweaks and utilization of different tools available, these can be cheaper.
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It is ultimately faster (and you can schedule releases, too!)
With the instantaneous nature of internet-based platforms and tools comes the instantaneous feature of marketing platforms as well. Once your content is set, you can immediately post in order to reach your audience as soon as possible. In addition, you can seamlessly plan for future releases, as there are various tools available that allow you to schedule (and even backdate!) releases across these platforms.
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It focuses on your market
Compared to traditional marketing, digital marketing can segment your market up to your audience’s smallest characteristics. You can now segment per age, gender, political views, preferred films, and favorite restaurants. You may choose to have your content shown to your segmented audience. And this is not definite. You may set different audience for different campaigns.
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It is data-driven
Because everything in digital is instantaneous, audience reach and reception can also be measured, when you need and want it. With the existence of browser-based cookies, tools have been developed to take advantage of their function. You may now know the number of people reached by your ad, their geographic locations, their interests, and key people influencing their decision-making, to guide you to develop which strategies generate more leads.
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It provides an accessible platform for feedback
As your audience can be reached easily through digital, they can also easily reach out to you as well. Complaints, feedback, and suggestions can now be easily forwarded, with the existence of proper feedback system. While they are not without downsides (e.g., fake complaints can ruin brands and their reputations), it provides an accessible two-way communication system for complaints and concerns between you and your audience; which will eventually lead to the development of your product and services. Today, accessibility through community and social media management is one of the top considerations of consumers in selecting a service or product.
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It is relatively new, so developments are on the way
Everyday, more and more people are given access to the internet. Five years ago, tools that we commonly use now were still in-the-works; even considered sophisticated. With that trend, we can safely assume that more tools for more effective marketing will be developed continuously.
Digital is an exciting platform that needs perseverance, strategy, and consistency, which you will not regret taking on.
Congratulations again for taking the first step in going digital!
For questions and concerns, you are more than welcome to contact us at info@annelledigital.com.
by admin | Jun 8, 2018 | Business
As an emerging business, one of the the most important elements to develop is your brand identity. It carries the central message of your business to your audience–how they set you apart from other brands. It is your recognizable playbook which should manifest in everything involving your brand–from your style guide to the attitude of your frontlines.
This, however, cannot be easily determined. How your audience will perceive and associate your brand with any product and kind of service should be well-thought, and should be invested in regularly. With that, we have come up with several questions to ask to help you develop your brand identity:
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Why are you here?
Remember when you were excited to put up your business? You have determined your product, and the services that came with it. Your main rationale of establishing a business should be the first thing that should be guiding you in developing your identity. And it should guide you in sustaining the business in the years to come.
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How different are you from the competition?
After determining what prompted you to start the business, it should be easy to determine what sets you apart from others in the industry. You may be taking the risk to compete with a more well-known brand as you believe you are capable of filling in gaps in their customer service or product specifications. Determine what makes you stand out.
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What is your brand personality?
Imagine your brand as it was human. You may even give it a name. Is your brand cheerful? Serious? Patriotic? Neighborly? Consumers are more inclined to advocate for a brand if its personality is similar to his own. If your target market is sophisticated young professionals residing and working in business centers, your brand personality may be sophisticated, competent, and go-getter. Colors, shapes, and other visual elements that compose your brand identity can be derived from this.
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How do you want customers to see your brand?
Now that you have determined your brand personality, look at ways to implement. For instance, to manifest cheerfulness and approachability, it should be seen from your copies and the font of your ads to the personality and tone of your community manager. Consider a playful font and light colors for the font and structure of ads, and consider incorporating slang in how your community manager engages with users.
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How do your customers see your brand?
This is the most important thing to consider in finalizing your brand identity. Regardless of your developed brand personality and attempt to implement it, your customers have their own subjective perception of your brand. By organizing market research and putting up a feedback system, you will learn if there is a discrepancy between what you wanted to forward as a brand and how your audience receives it. How your audience will perceive your brand most likely depends on their experience: from inquiring about the product to their actual usage. There is a chance that you might discover that what you are trying to embody is not what your audience has been receiving in the first place.
Before conceptualizing your digital strategy, try to answer these questions. These will you firm up your ground in developing any marketing strategy in the future. In fact, these should continuously guide as you move towards your goal.
We would like to help set your brand apart from your competitors. Contact us at info@annelledigital.com.
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