YesStyle Case Study
Combining websites into led to increase on organic traffic
Challenges
YesStyle’s navigation generates an infinite amount of URLs, causing duplication across facets of its categories, and an extremely high number of low-quality pages.
Category tree was also random and there’s a lot of cannibalization with keywords they’re targeting.
Challenges
YesStyle’s navigation generates an infinite amount of URLs, causing duplication across facets of its categories, and an extremely high number of low-quality pages.
Category tree was also random and there’s a lot of cannibalization with keywords they’re targeting.
Strategy
We introduced a new department structure from 2000+ categories to around 400, and utilized AJAX to prevent crawling of filtered URLs that didn’t have SEO value.
We also fixed canonicalization of pages applied best practices on paginated content.
Visibility on Relevant Non- branded Queries
Organic Impressions
Impressive Result
YOY organic traffic and conversions increased over 50% after a few months of the change being implemented. The site also has an improved indexation rate because of the elimination of duplicate pages caused by the faceted navigation.
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